Cost-per-lead measurement leaves something to be desired, doesn’t it? Getting beyond CPL is hard work that requires commitment from agency and client alike. Here’s how we did it. This project represents (as of now) six months worth of work, through numerous iterations of ‘most current, best truth’. The value is clear: Know and optimize for the cost to generate an appointment.
The worst thing you can do with your client’s trust and your client’s money is to ‘set it and forget it”. For us at Claim Your Space we understand that the ride isn’t always a smooth one—but we absolutely pride ourselves on being able to quickly identify the source of a change in performance and identify root causes. Sometimes we’re looking for the cause so we can fix what’s broken. And other times we’re looking to isolate something in a complex marketing mix that’s standing out for high performance.
