SMS marketing isn't a new thing for us at CYS. A few years ago we started talking about this idea to "meet your clients where they're at". And the idea lead to significant changes in the way we advocated for websites to be set up and correspondingly, how we were setting up and measuring goals in Google Analytics. Meeting your clients where they're at in practice meant offering to communicate with them on their terms--when, where and how they wanted to talk.
Anyone who is serious about PPC is always looking for improvement, and the longer one has been at this practice the harder it may become to do so. A well optimized account is after all, well - ...optimized. Over the life of a campaign as growth begins to taper the most important thing to do is seek out those hidden gems, the unrealized opportunity that all the scripts, SKAGS, and scouring just couldn’t seem to tease out. At CYS we have realized these nuggets across many large accounts by opening up to the untapped potential of the bilingual and Spanish-speaking communities of the United States.
CYS is a big fan of Facebook ads. Over the past few years the platform has become exponentially more popular--and with that popularity has come significantly increased competition. In many cases increased competition has resulted in increased CPC’s and combined with Facebook’s announcement on June 26th, 2016 that it would change its News Feed to be more family and friend-centric--tools like AdEspresso go a long way to support our obligation to find what works for our clients and reach their audience.
The worst thing you can do with your client’s trust and your client’s money is to ‘set it and forget it”. For us at Claim Your Space we understand that the ride isn’t always a smooth one—but we absolutely pride ourselves on being able to quickly identify the source of a change in performance and identify root causes. Sometimes we’re looking for the cause so we can fix what’s broken. And other times we’re looking to isolate something in a complex marketing mix that’s standing out for high performance.
